Software
Piperain sharpened their ICP and identified winning campaigns with Tangently
Data-driven cohort analysis that revealed what actually drives long-term growth.
Piperain is a B2B sales prospecting service founded by Simon Tort — a former Zoom top seller who closed $1.7M in recurring revenue. Piperain designs outbound systems and runs the full prospecting operation for B2B tech companies, delivering qualified sales opportunities so clients can focus entirely on closing. No extra hires, no extra tools — just predictable pipeline.
Industry:
Software
The challenge
Running outbound campaigns at scale generates a lot of data — but without the right analysis, it's hard to know which customer profiles actually convert and retain over time, and which campaigns are burning budget without lasting results. Piperain needed sharper insight to grow faster and smarter.
Financial model
Cash flow statement
Balance sheet
P&L statement
Key outcomes
Sharper ICP
Faster growth path identified
Data-backed ICP refinement revealed which customer profiles drive sustainable growth — and where to focus.
Cohort view
Long-run campaign winners found
Cohort analysis separated campaigns that performed over time from those that looked good short-term but didn't last.
Budget waste eliminated
Underperforming campaigns identified and cut — freeing resources for what actually works.
Growth accelerated
With a clearer ICP and better campaign data, Piperain can now scale outbound with greater precision and confidence.
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